Veloce secures major investment from SEGG Media

Veloce has received a major investment from leading technology company SEGG Media with the goal to accelerate expansion within the esports and motorsport sectors.

According to an official release, the investment is part of a wider strategy to position SEGG Media ‘as the home of immersive sports and next-generation media.’ The deal values Veloce at £40m.

Since its launch, Veloce has cemented its position as one of the largest racing and gaming media networks in the world, attracting 750m monthly views across its platforms. Following the last fiscal year, the company reported £12.8m in revenue.

“Velocie Media Group is uniquely positioned to engage a generation of digitally native sports fans,” said Jack Clarke, Chief Strategy Officer of Veloce Media Group.

“With SEGG Media’s support, we are well placed to scale our media and competitve operations while continuing to innovate.”

The investment will be used to fund new initiatives, which includes Veloce’s acqusitions of Quadrant, a gaming and motorsport brand founded by Formula One driver Lando Norris.

Founded in 2018, Veloce has expanded across virtual and real-world motorsport. Alongside its sim racing efforts, the company also operates Veloce Racing, a racing team competing in the FIA Extreme H World Cup.

This isn’t the first time Veloce has secured significant investment. In July 2023, it secured $50m (~£37.2m) in a funding round led by GEM Digital Limited which was used to scale and grow the company.

The company continues to operate a variety of esports projects across several sim racing disciplines. Veloce plays integral roles in the operations of its own sim racing roster along with McLaren Shadow and the Mercedes AMG Petronas Esports team which compete in the F1 Sim Racing World Championship.