Infor is a global provider of industry-specific cloud software, including enterprise resource planning, human capital management and customer relationship management tools. Infor serves organizations across manufacturing, distribution, healthcare and other specialized industries worldwide. That breadth is exactly what made employee advocacy complicated: a single message rarely resonates the same way across a software team, a sales team and a field team.
Employee Advocacy by Sprout Social gave Infor a way to activate employees across every one of those teams as brand ambassadors, and turned reach and earned media value into numbers leadership now tracks every month.
One company, many voices
Infor’s marketing team wanted to solve for two things at once: get more employees participating in social and prove that participation actually moved the needle on brand visibility. According to Jimmy Folks, Social Media Strategist at Infor, the goal was “increased onboarding of employees, more social participation, brand thought leadership and awareness on a broad scale.”
That goal quickly became bigger than a single team’s initiative. Reach and earned media value are now two of the main metrics in Infor’s monthly marketing measurement meeting, the recurring session where the whole marketing team reviews performance together. In other words, employee advocacy stopped being a side project and became part of how Infor’s marketing leadership talks about ROI.
A gradual roll out built on trust, not a mandate
Rather than mandate adoption company-wide on day one, Infor rolled out Employee Advocacy by Sprout Social gradually, pairing it with the company’s existing VivaEngage channels and an internal asset library called Infor News. The first few months were intentionally quiet: one-off posts on VivaEngage, consistent shoutouts to top-performing employees in the marketing team’s group chat and steady education so employees understood advocacy as one option among many, not a mandate.
That patience paid off. Infor has onboarded 30% of all employees into Employee Advocacy since 2025, and as of August 2026 counts 5,926 active users on the platform.
To keep content relevant across such a wide range of teams, Infor built a request form through its project management tool so marketers across industries could ask for content tailored to their specific audience. The company also reorganized its team structure inside the platform to mirror how Infor is actually organized, making it easier for employees to find and share content relevant to their role.
Turning participation into measurable ROI
The scale of Infor’s advocacy program now shows up in hard numbers, not just internal sentiment. Infor has onboarded 30% of all employees since 2025, growing the program to 5,400 active users with a potential reach of over 20 million people as of June 2026, a scale that makes the impact of a single company-wide effort visible across the business.
That growth in participation has translated directly into financial proof. Infor generated $100K in earned media value in May 2026 alone, and Jimmy used that same advocacy data to help shape a new global social strategy for the company’s corporate accounts. The results of that shift showed up fast: year-over-year, engagement on Infor’s corporate social channels grew 80%, link clicks grew 116%, and engagement rate grew 119.5%, proof that employee advocacy data didn’t just measure success, it shaped the company’s broader social strategy.
That $100K EMV figure in particular has sparked what Jimmy describes as “very positive discussion in some marketing circles,” and has helped Infor sustain an upward trend in sentiment around social media’s value across the organization. It’s the kind of number that gets a program noticed outside its own department, and at Infor, it has.
The moment adoption shifted
Infor’s clearest proof point came in April 2026, with the company’s first “Lightning Strike” moment: an org-wide, hour-long coordinated push tied to a blog post about new product updates, with a direct Employee Advocacy post ready for employees to share the moment it went live.
The timing and momentum lined up perfectly. Infor’s CMO promoted the post through internal channels, and because employee advocacy wasn’t yet a familiar habit for most of the company, the moment felt new.
Jimmy Folks
Social Media Strategist at Infor
Infor has since repeated the Lightning Strike format in May 2026 and again in July 2026, using it as a repeatable ritual to sustain onboarding momentum rather than a one-time event.
Building on the momentum
Infor is working to sharpen content personalization further, so a software team and a field team each see amplification that actually fits how they work. The company is also finalizing a vendor transition that will let it introduce tangible incentives for its most consistent advocates, giving top performers a way to feel recognized beyond a shout out in a group chat.
Infor didn’t turn employee advocacy into a boardroom-level metric by chasing a single, viral moment. It built the habit slowly, backed it with real numbers and let those numbers earn their own seat at the leadership table. If your organization is ready to turn everyday employees into your most consistent brand voice, Employee Advocacy by Sprout Social can help you build that same momentum, one team at a time.
See how Employee Advocacy by Sprout Social works for organizations at Infor’s scale. Book a demo today.