Instagram/@lizzobeeating
For the shapewear line Yitty, Lizzo actually invented a new fabric and called it the “newest and best launch ever in the company’s history.” Eagerly, the artist then shared a video trying various pieces from this stretchy fit collection, calling it “breathable, stretchy, everyday fabric meaning air.” To Lizzo, this meant a great new avenue for the fashion brand that was conceived around comfort and inclusivity while shaping shapewear.
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Lizzo showed her authentic self, saying: “I have been waiting for this fabric since the day I launched Yitty,” while she was showing pieces of bodysuits, shorts, and tops. It was an emotional moment when Lizzo tried on the stretchy fit shirt, and her eyes were almost going to water because of being so touched. “That felt like a fucking dream,” she said, following closely with, “I’m sure that was the same feeling Steve Jobs had when he first showed the iPhone to people.”
The video gave an extended peek into major pieces from the collection, including racerback bodysuits made of “the creamiest fabric you’ve ever seen.” Lizzo also gave us a view of tank tops that contain a built-in shelf bra that gives you all the support, with zero need for an additional bra. She showed off the bright colors that the line comes in as she exhibited just how much the fabric moves with the body while maintaining cover and comfort.
The social media launch turned into an enthusiastic viral tornado of positivity. Many users showered praises on the clothing and Lizzo’s acting. The official Yitty account then also commented on their own launch, “WE LOVE STRETCHY FIT! 😍🤍.”
Various commenters talked about Lizzo’s body. One of them said, “Her body looks amazing 😍🔥,” while the other replies announced, “Lizzo looks tf good I see you sis ❤️.” However, other positive comments conveyed future intentions to buy the line, engaging in practical deliberations besides.
Financial accessibility was the next discussion rising from the comments: “God I wish I had the money to buy all of that and more 😩 It’s sooooooo gorgeous 😍.” This comment encapsulates a very common predicament in the premium shapewear world.
There are genuine consumer compromises coming forwards as well. Another user was concerned about the size range: “My size is always sold out of the cute stuff. I just ended up canceling my subscription,” shedding light on the possible difficulties faced with stocking certain sizes. Another one had asked if it was mandatory to be a member for placing an order through the Yitty website, reflecting a little bit of ambiguity towards the brand’s business model.
The top-engaged comments concerned the garment’s performance: “If I don’t wear a bra is it gon hold up my titties still,” one user asked, looking for some clarification as to the built-in support features Lizzo had been showing them. “If it covers body rolls, my woman is the same size as you. She wears a size 21,” another asked, indicating that consumers look at Lizzo’s body as some kind of benchmark or test for how effective the clothing could be for them.
There’s still an upbeat celebratory spirit throughout all those earnest questions. “Who better to advertise Yitty clothing but the Queen herself! ❤️” bubbly remarked, recognizing the charisma synergy of Yitty’s personal brand alongside Lizzo’s. A follow-up theorized, “I’m addicted to yitty! The only clothing subscription I’m faithful to 👏🏾,” solidifying the current customers’ strong brand allegiance.
The stretchy fit collection is yet another incarnation of Yitty in the shapewear jungle, while Lizzo sees a stellar fashion core for her dormant talent and an instrument for problem solving. By using fabrics that “feel like air” but do actually provide support and versatility, Yitty is satisfying several complaints about how uncomfortable traditional shapewear is, yet elevating what it looks like so it’s in every size.
Lizzo’s personality-driven showcasing of the collection, where she puts apparel on-and gives her honest thoughts immediately-about-forges a genuine connection with potential customers. Her setting of the mark by comparing the fabric to revolutionary-tech-like-iPhone now paints the stretchy fit fabric as a gentle revolution instead of just an evolution in the language of shapewear.
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Lizzo’s Yitty will keep expanding the shape wear market but manage to keep its very own unyielding voice with the unrestricted excitement of her founder and drive to design for all kinds of bodies. The stretchy fit launch exemplifies how celebrity-backed brands can leverage the real passion of their founders to meet genuine consumer needs in a very narrow apparel category. Recently, Lizzo debated her cover photo choice and fans had strong opinions. She also dropped a fiery new track with unstoppable confidence and style. In another moment, Lizzo declared herself a top ten rapper while dropping a fiery verse on social media. Lizzo also shared a powerful new song snippet urging fans to protect their peace. Her first experience at Hii Ibiza with Kaytranada was another memorable event she shared.