Having the right seasonal marketing strategy can make or break your brand’s holiday season. No brand should overlook Black Friday and Cyber Monday, when consumers eager to take advantage of the best deals of the year flock to their favorite brands, stores, and retailers. These iconic shopping holidays can be hectic, even overwhelming—but they can also be the perfect opportunity for brands to reach new consumers and land big sales.
Get ready for the holiday season with these tips on how to win Black Friday and Cyber Monday marketing.
Do I need a Black Friday and Cyber Monday marketing strategy?
According to a 2025 report on Black Friday shopping trends, as many as 200 million Americans take part in holiday shopping on those days. Traditionally, these savings events see the most significant demand for big-ticket electronics, like TVs, laptops, and home appliances. Clothing, jewelry, and furniture are also prominent categories for Black Friday and Cyber Monday deals. Other goods, such as toys, games, sports equipment, books, and more, also experience significant demand increases. The message is clear: consumers are looking to shop across a wide variety of categories going into the holiday season.
What does this mean for your brand? Regardless of your product or service, there are opportunities to take advantage of the biggest shopping holidays of the year. With as many as 48% of Americans saving up specifically for these holidays, there’s no reason not to develop a marketing strategy.
For more seasonal marketing tips, check out Oktoberfest’s Best Influencer Marketing Campaigns.
Why Black Friday and Cyber Monday are a slam dunk for influencer marketing
In 2024, 87.3 million Americans made online purchases on Black Friday, compared to the 8.1 million who shopped in person at brick-and-mortar stores. These days, with Black Friday and Cyber Monday being online events, online influencers have more power than ever to influence shopping habits during these periods.
The surge in online activity makes these events the perfect opportunity to implement an influencer marketing campaign. Working with the right influencer allows you to cut through the holiday noise with a voice your target audience already knows, trusts, and respects. Influencers can promote new products or holiday discounts in a personal and appealing way. In contrast, the aesthetics of the holiday season provide a picture-perfect backdrop for visually distinct and naturally placed branding. All of these factors combine to make this holiday savings event the perfect opportunity for an influencer marketing campaign.
Want to know more about influencer marketing? Check out the Top 15 Frequently Asked Influencer Marketing Questions.
Marketing Tips
If you want to know how to make the most of Black Friday and Cyber Monday marketing, you’ve come to the right place. These are the top tips and tricks for making the most of the holiday season and cashing in big on the shopping frenzy.
Start Early
Many brands recognize that Black Friday and Cyber Monday present significant marketing and sales opportunities annually. That means the online landscape during these events is saturated with marketing efforts across industries. Set yourself apart from your competition by planning for the holidays and building anticipation for your seasonal campaigns. Don’t hamstring a good campaign by procrastinating. When it comes to marketing for holiday savings, it pays to be prepared–literally!
Promote Limited-Time Deals
Since its beginnings in the 1970s, Black Friday has been famous for its unmatched deals. Offering noteworthy discounts generates buzz for your business, distinguishes you from the competition, and encourages customers who might not otherwise make a purchase to spend their hard-earned money. Black Friday and Cyber Monday shoppers expect to be wowed by limited-time promotions, discounts, and deals. Give them what they want by developing your own irresistible take on this time-honored Black Friday tradition.
Take inspiration for Black Friday from these top Amazon Prime Day marketing strategies.
Prepare Necessary Technology
Nothing ruins Black Friday and Cyber Monday faster for brands than malfunctioning technology. Whether you use an online store, digital distribution, or even a brick-and-mortar store, be sure to take the time before the holidays begin to assess, test, and, as necessary, service the technology you need to handle a heavy influx of purchases. A poorly timed malfunction on Black Friday or Cyber Monday could significantly impact your potential sales.
Prioritize Analytics
Black Friday and Cyber Monday can be hectic for any business. Lean on what works for you during the rest of the year by consulting key performance metrics. What kinds of marketing strategies resonate most with your audience and generate the most significant ROI for your business? How can you adapt them to your Black Friday marketing efforts? How can you improve them? With so much competition in the online space, Black Friday and Cyber Monday demand your best marketing efforts. Working with a top social media marketing agency like NeoReach can give you critical access and analysis of the metrics that matter most.
Here’s Why Your Brand Shouldn’t Go All In on AI.
Leverage Social Media
It doesn’t matter if you offer the best deal of the holiday season if no one hears about it. Social media is a critical tool to use leading up to, during, and after these savings events to attract customers and build buzz. Tease upcoming offers on your social channels and consider partnering with a top-ranked influencer marketing agency to boost your reach, engagement, and conversions.
Conclusion
The holidays represent the perfect opportunity to connect with your target audience and grow your brand. Consumers are eager to take advantage of the limited-time deals and shopping frenzy that accompany Black Friday and Cyber Monday. With the right seasonal marketing strategy, your brand could see huge returns. Get creative, prepare early, and utilize all available technology and digital tools to maximize the holiday season.
This article was written by Anna Lawrence
Looking to run an influencer marketing campaign for holiday deals? Start a campaign with us!