Lemon8 is officially back in the app stores, so now is the perfect time to grow your brand on the app. But with the recent boom in new social media platforms, it can be hard to know what is out there and how Lemon8 compares to the other apps. Thankfully, we’ve got you covered with this one-stop shop for all things Lemon8 branding. We already know where we are going to post, let’s now look at why, what, and how you should post to build your brand on Lemon8.
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Why to Post
It may not seem like it, but there are tons of reasons why you would want to create and grow a brand using social media. Maybe you are looking to share your ideas and experiences with like-minded individuals. You might want to have a portfolio page and getting eyes on your Lemon8 page is an added benefit. You could simply want to try something new and this is the perfect chance to dive in and document it.
Your reason for starting a brand will likely change as it grows. One thing to keep in mind is to always have a “why.” With your “why,” you’ll remember what you want the center of your platform to be. Remembering your “why” alleviates overwhelm about what everyone else is doing because it boosts your confidence in what you are.
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What to Post
If you’ve thought about your “why,” it’s likely you have an idea of what you want to post. Gone are the days when you have to make content that will apply to the largest amount of people. Now, it’s all about getting connected to a core audience that enjoys a specific type of content. The only thing to do is decide what you want to make!
Finding a niche starts with figuring out what you already like doing, and how you can best market those interests. There are so many different directions you can go. For Lemon8, consider how your topic could align with one of the ten lifestyle themes they are actively pushing. For example, choose some from this list: beauty, food, fashion, home, wellness, fitness, travel, reading, pets, or photography.
If all you know is that you want to build a brand, start by learning what content is popular. Through your research, you might realize your old, niche hobbies might come in handy!
If you already know exactly what you want to post, find other accounts that are doing something similar. By doing this, it will give you techniques to try yourself or show you where your voice could fit.
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How to Post
Before building out your account take some time to get acquainted with the app. Find out what other people are doing within the genre you want to join and outside of it. Lemon8 has different trends going on all the time to get you involved in and some of the same topics as other users, like the Bucket List Quiz.
Think about how these features would work well with your content. See what looks good to you, then all you have to do is post! Don’t worry about making everything perfect. Even though Lemon8 is an app that cares about aesthetics, you can only learn the little details for your brand by pushing the post button and figuring out what works for you along the way.
Once you’ve started, we recommend posting consistently so that your content becomes recognizable and shows up frequently on people’s pages. This will probably look like posting three to four times a week.
One important thing to remember is that Lemon8 users have more control over the content they choose to interact with, so prioritize good quality over quantity. You want people to look at your work rather than scroll past it, so make sure you are posting at a higher level even if that means posting less.
Remember that this platform is still picking up traction, and the sooner you get involved, the more you will play a role in shaping the identity of the app. Be inventive with your content creation and stretch the potential of the platform’s features. Remember when Instagram accounts started thinking about the profile grid aesthetic in addition to individual posts? Think about what you could do that would be like this on Lemon8.
Comparing Lemon8 to Other Apps
Lemon8 has the formatting of Pinterest, the priorities of Instagram, and the algorithm of TikTok. So what does that mean for the people that use it and create on it? We have to think about what these other platforms do best, and how Lemon8 can improve what we already have. We can use this new platform as an opportunity to see what is working well on other platforms that will translate to helping your brand here and also what tactics would work on other apps that might not work as well on this one.
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Lemon8 is similar to Pinterest because of its layout. Instead of users scrolling through a predetermined feed, they are given thumbnails of each post and must actively choose to click on what they want to see. This gives users more control over what they choose to engage with, so users who come to your post already like your content and will likely stay longer than the average user.
However, it also means that creators have fewer opportunities to convince new people to choose their content. You can work with this interface by making your content easily distinguishable in the first second. Have a common motif or use a specific filter in all of your posts so users can identify you quickly.
Lemon8 is similar to Instagram because of its community mindset. The comment section is much more present than apps like TikTok, so make sure to build out that community through engagement. It can be a great feeling to know that a creator sees their followers, and takes the time to reply. Other people who see those interactions may be more likely to comment on future posts if they know there is a potential that they can talk to you. The app store describes Lemon8 as a “lifestyle community-focused app” that values “authentic content.” So when you are reaching out to your followers through your content or comments, make sure to be yourself. That’s all you need!
Lemon8 is similar to TikTok because they have the same parent company. ByteDance has mastered the art of creating a perfect algorithm, so Lemon8 will probably get you in touch with people who want to see your content. This just leads you more to the ability to be yourself and find people who want to hear your takes on the topics you find interesting.
While some viral posts may bring you to different audience bases, remember that you are going to have a lot of the same people coming from video to video. That’s why it is important to stay consistent and make sure you stand out from people who make similar content.
There’s a lot to look forward to with this app and we are here to help you figure out the best steps for growing your brand on Lemon8. We wish you the best as you dip your toes into the exciting new world that this platform offers!