What’s the story?
LOOOK.AI and shu uemura have unveiled the AI Mirror, a smart mirror built into real glass, at shu uemura’s shu:ARTstage flagship store in Omotesando Hills, Tokyo.
Why it matters
Customers can receive facial analysis and makeup recommendations while looking at their real reflection, rather than viewing themselves through a camera-fed screen.
The bigger picture
LOOOK.AI and shu uemura are using the permanent installation to connect AI-powered facial analysis with artist consultations and planned mobile result sharing.
July 20, 2026 – LOOOK.AI, a smart mirror platform developed by FFFACE.ME, and shu uemura, a Japanese makeup brand owned by L’Oréal, have recently unveiled an AI-powered smart mirror built into real glass at the brand’s shu:ARTstage flagship store in Omotesando Hills, Tokyo.
Described by the companies as a “first-of-its-kind” in-store technology, the AI mirror is built around an actual reflective mirror, with a digital AI layer placed underneath the glass rather than in front of it. As a result, customers are able to see their own genuine reflection as opposed to an image on a screen from a camera feed, while AI-driven content and analysis appear as a direct part of their reflection. The mirror uses AI-powered 3D Facial Scanning to deliver instant facial insights for makeup artists to translate into personalized beauty recommendations.
The experience begins through a touch interface styled as a digital makeup brush. Once a customer starts an interaction, the mirror guides them through a sequence that includes a full-face scan, a reveal of their face shape, a breakdown of their face ratio, an assessment of feature balance, and a personalized face ID summary.
The summary then combines the captured data into a set of specific recommendations suited to their face, such as brow shaping or contouring techniques, along with a suggested next step such as booking a sit-down session with a shu uemura makeup artist to bring the recommendations to life.
“At shu uemura, we aim to continuously innovate to push the boundaries of artistic expression through technology,” said Jaron Chan, International Brand General Manager for shu uemura. “By fusing digital technology with the expertise of our makeup artists, shu uemura redefines the future of retail beauty to help reveal each individual’s unique beauty.”
Also commenting on the launch, Nika Mantyka, Co-Founder of LOOOK.AI, said: “A mirror has always been a passive surface. We used the power of AI to shift this paradigm. Our AI mirror doesn’t just show your reflection; it actually sees and analyses you, acting as a beauty advisor to offer the best possible makeup looks and products based on your current appearance. Another important aspect is that we integrated this tech into something people do every day and improved the existing routine instead of forcing a new behaviour. This allows this new tech to blend in organically.”
The AI mirror with 3D faceID scan can now be experienced at shu uemura’s shu:ARTstage flagship store in Omotesando Hills, Tokyo. According to LOOOK.AI, the installation has been built as a permanent fixture at shu:ARTstage, with multiple AI mirror units integrated into a dedicated area of the store.
The company added that the experience will also expand to include a digital connection element, allowing customers to scan a QR code and download a personalized summary card for saving to their phone or sharing on social media, turning a single in-store interaction into shareable content.
For more information on LOOOK.AI and its smart mirror platform, please visit the company’s website.
Image credit: LOOOK.AI / shu uemura
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Sam is the Founder and Managing Editor of Auganix, where he has spent years immersed in the XR ecosystem, tracking its evolution from early prototypes to the technologies shaping the future of human experience. While primarily covering the latest AR and VR news, his interests extend to the wider world of human augmentation, from AI and robotics to haptics, wearables, and brain–computer interfaces.