New NieR Merchandise Focuses on Emil

Square Enix announced new pieces of NieR Replicant and NieR: Automata merchandise featuring Emil’s face, with the Black Box from Automata and Mama from NieR Reincarnation also appearing. All of them are expected to launch in Japan on July 26, 2025, and AmiAmi is taking orders for them and shipping worldwide. Due to the Trump tariffs, these items didn’t show up in the US store yet.

The Emil NieR Replicant drawstring bag costs 2,530円 (~$18). It’s over seven inches tall (195mm) and seven inches (180mm) wide. There is a brocade-style pattern on the back, with Emil’s face on the front. 

Here’s how that looks:

Each of the three rubber trays are also 2,530円 (~$18) each. These are all based on identifiable icons from the games. So the NieR Replicant representative for this series of merchandise is Emil, the NieR: Automata one is the Black Box, and the NieR Reincarnation design features Mama. In the case of the Black Box, it also glows in the dark. Each one is about 5 inches (130mm) tall and 5 inches (125mm) wide. 

Here are all three of those designs, and Square Enix also shared a picture of the Black Box when it is glowing in the dark with us.

Speaking of NieR Reincarnation, something could be happening with the now-dead mobile game. On the anniversary site’s page for a short web novel, text appeared suggesting a potential return.

The NieR Replicant Emil drawstring bag and rubber tray, NieR: Automata Black Box rubber tray, and NieR Reincarnation Mama rubber tray will debut in Japan on July 26, 2025. NieR Replicant is available on the PS4, Xbox One, and PC, while NieR: Automata can be found on the Switch, PS4, Xbox One, and PC. The NieR: Automata anime is streaming on Crunchyroll.