What’s the story?
Amazon is developing AR smart glasses to guide delivery drivers and improve safety on routes.
Why it matters
The device is designed to improve last-mile delivery and enhance worker awareness by overlaying key steps and hazards in real time.
The bigger picture
The announcement lifts the curtain on Amazon’s hidden AR work and hints at plans that may extend beyond logistics.
October 24, 2025 – Amazon has recently announced that it is developing smart delivery glasses to assist the company’s Delivery Associates (DAs) in identifying hazards, navigating to customer doorsteps, and improving the overall delivery process.
In its official release, Amazon did not note any product name for its smart delivery glasses, however, previous industry reports have stated that the device is internally referred to as “Amelia.”
According to Amazon, the new wearable system was developed with input from hundreds of DAs working for Amazon’s Delivery Service Partners (DSPs). The glasses utilize advanced computer vision processing and artificial intelligence to provide a hands-free experience, allowing DAs to scan packages, follow turn-by-turn walking directions, and capture proof of delivery without relying on their phones.
The smart glasses feature a heads-up display that presents navigation details, hazard alerts, and delivery tasks directly in the user’s field of view. When a driver parks at a delivery location, the glasses automatically activate, displaying relevant delivery information and guiding the DA from locating the correct package in the vehicle to delivering it to the appropriate address. The system leverages Amazon’s geospatial technology to offer precise walking directions and assist with complex environments, such as apartment buildings.
Throughout the development process, Amazon incorporated feedback from DAs to ensure the glasses are comfortable for all-day use and that the display remains clear and unobtrusive. The device includes a small controller worn in the delivery vest, a swappable battery for extended operation, and a dedicated emergency button for contacting emergency services if needed. The glasses also accommodate prescription and transitional lenses that adjust to changing light conditions.
“I felt safer the whole time because the glasses have the info right in my field of view,” said Kaleb M., a Delivery Associate with Maddox Logistics Corporation in Omaha, Nebraska, who participated in testing. “Instead of having to look down at a phone, you can keep your eyes forward and look past the display—you’re always focused on what’s ahead.”
Amazon stated that it plans to continue refining the technology, with future versions expected to include features such as real-time defect detection, hazard identification, and additional safety notifications.
Image credit: Amazon
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.