July 12, 2025 — CREAL, a Swiss display technology company developing light field micro-displays for augmented reality (AR) and vision care applications, has announced the final closing of a USD $8.9 million equity funding round led by ZEISS. Other participants included new and existing investors such as members of the UBS private investor network.
CREAL states that its patented light field micro-display technology stack is able to project images with true-to-life depth, and fully supports the natural focusing mechanism of the human eye. With an aim of serving vision care applications, the company is expanding its mission toward AR hardware.
According to CREAL, the new funding will accelerate its mission to deliver “natural, comfortable, and healthy visual digital experiences” through the advancement of its proprietary light field display.
Specifically, the new capital will fuel:
- CREAL’s delivery of a digitized vision care platform based on its light field display technology to users, in line with a licensing agreement to power ZEISS’ next-generation diagnostic and treatment devices.
- The continued miniaturization of CREAL’s AR light field module, advancing it toward seamless integration into lightweight, fashionable AR glasses for enterprise and, ultimately, consumer markets.
“As AI reshapes how we work and create, AR is poised to become the killer interface to this new era,” said Tomas Sluka, CEO and Co-Founder of CREAL. “But if we’re going to wear AR glasses all day, they must imperatively be healthy, comfortable, and natural to use. That’s why we’re focused on delivering AR glasses that uniquely project digital imagery with real-world depth—fully supporting the natural focusing mechanism of the human eye. This is one of the key foundations for immersive spatial computing.”
With this latest round, CREAL has raised over USD $32 million to date. Its backers include Swisscom Ventures, Verve Ventures, DAA Capital Partners, and ZEISS.
For more information on CREAL and its light field display technology, click here.
Image / video credit: CREAL
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.