What’s the story?
Sony is opening its new Digital Media Production Center Japan this month to provide creators access to filmmaking and XR technologies.
Why it matters
The facility gives professional creators access to Sony’s equipment, including virtual production studios, XR solutions, and post-production facilities under one roof.
The bigger picture
While initially serving professional creators, Sony plans to expand the facility to foster the next generation of creators, specifically those involved in spatial content creation.
February 18, 2026 – Sony has recently announced that it is strengthening its solutions for spatial content creation with the opening of its new Digital Media Production Center in Japan this month.
Located at the Sony Group headquarters in Minato-ku, Tokyo, the ‘DMPC Japan’ will act as a base for advancing and engaging in media production together with creators, according to the company. The facility marks the company’s third global production base, following existing locations in the United States and the United Kingdom.
According to Sony, the center is designed to advance media production workflows by offering creators access to filmmaking equipment and technologies. As such, DMPC Japan will be equipped with the latest cinema cameras, lighting equipment, production studios, a virtual production studio, XR-based spatial content creation solutions, post-production facilities, and more.
Sony added that by advancing the fusion of physical and virtual worlds and expanding creators’ expressive possibilities, it aims to create new entertainment experiences together with creators. Additionally, by collaborating with existing centers in the U.S. and the U.K., the new location will help to facilitate “the mutual exchange of global production techniques, expertise, and success cases.”
XR Solutions
The facility incorporates Sony’s XYN solution suite to support spatial content creation. Visitors can utilize the XYN Spatial capture solution (beta), which enables 3D Computer Graphics (3DCG) production, film production leveraging motion capture technology via XYN Motion Studio and mocopi Professional mode, and glasses-free 3D viewing with Sony Spatial Reality displays.
Production Studios
The studios are equipped to meet filming needs and feature the CineAlta flagship camera VENICE 2, the Cinema Line camera lineup, and lighting equipment. They also include a production design set to enable practical test shoots.
Post-Production Facilities
The center features the BVM-HX3110 reference monitor to support color evaluation and professional color grading environments. It also includes a BRAVIA 9 for use as a client display. Sony noted that DMPC Japan houses both production and post-production studios within the same facility to enable efficient end-to-end testing from shooting to finishing.
Virtual Production Facilities
An In-Camera VFX studio using a Crystal LED wall, VERONA, is installed. Combining the OCELLUS camera-tracking system, the CineAlta VENICE 2, and the Virtual Production Tool Set, the facility supports verification of virtual production workflows. It also accommodates multi-camera live switching for broadcasting.
Sony stated that initially, the facility will serve professional creators, but will later expand to function as a base for fostering the next generation of creators, especially those involved in spatial content creation.
For more information on Sony and its new DMPC Japan, please visit the company’s website.
Image credit: Sony
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Sam is the Founder and Managing Editor of Auganix, where he has spent years immersed in the XR ecosystem, tracking its evolution from early prototypes to the technologies shaping the future of human experience. While primarily covering the latest AR and VR news, his interests extend to the wider world of human augmentation, from AI and robotics to haptics, wearables, and brain–computer interfaces.