What’s the story?
Lenovo, Invisionary and Intel have launched an immersive AI fan engagement platform with Newcastle United, built around Invisionary’s LUX-75 display.
Why it matters
The deployment supports immersive fan experiences, virtual kit try-ons and interaction tracking across physical spaces at Newcastle United’s venue.
The bigger picture
By linking immersive content with real-world analytics, the platform shows how stadium spaces can become interactive engagement and retail environments.
June 3, 2026 – Lenovo, in collaboration with Invisionary Media, a division of Aircards Studio, and Intel, today announced the launch of an AI-powered immersive fan engagement platform with Newcastle United Football Club.
By combining Intel’s AI platform, Lenovo’s compute infrastructure and Invisionary Media’s LUX-75 display, the deployment is designed to turn physical spaces into interactive environments that support fan engagement, performance measurement and return on investment, according to the companies.
At the center of the platform is Invisionary Media’s LUX-75, an AI-powered interactive display designed to deliver immersive engagement in public spaces. The companies described the system as an “evolution of traditional digital signage,” as it combines fan engagement with opportunities for immersive retail interactions and revenue generation.
At Newcastle United, the platform includes interactive fan experiences such as the “Goalkeeper Challenge,” a gesture-controlled game where supporters attempt to save penalties from Newcastle United captain Bruno Guimarães, and “Matchday Moment,” an AI-powered virtual try-on experience for official Newcastle United kits and merchandise.
The system is powered by Intel’s Xeon W5-2565X Processor and uses Intel Open Edge Platform to support real-time analytics. According to the companies, the platform detects presence, movement and interaction to provide sales behavioral insight and measurable engagement data.
Lenovo’s ThinkStation P5 serves as the central compute device inside each display unit, supporting AI-driven interactions and real-time content in stadium and retail settings. Invisionary Media’s Real-World Analytics system captures interaction data including footfall, dwell time, behavioral engagement and demographics. According to the companies, the system enables clubs and partners to optimize performance, quantify audience value and link engagement to revenue outcomes.
Mark Frost, Global Head of Business Development, Invisionary Media, said: “As a company headquartered in Newcastle, partnering with Newcastle United on one of the most exciting next-generation fan engagement deployments in sport is incredibly meaningful for us. Together with Intel and Lenovo, we’re showing how immersive display technology can evolve beyond traditional signage into a revenue-driving engagement experience, blending retail, entertainment and real-time audience insight in a way that is genuinely future-facing.”
Andy Rhodes, Managing Director, Lenovo UK & Ireland, said: “This collaboration with Intel, Invisionary Media and Newcastle United demonstrates how technology can fundamentally transform the fan experience. By combining high-performance compute with real-time AI and immersive display innovation, we’re enabling physical spaces to become intelligent, data-driven environments. This not only deepens engagement for supporters but also provides clubs and partners with measurable insight and clear commercial value, setting a new standard for how sport, technology and data come together.”
To find out more about Invisionary Media and its LUX-75 AI-powered interactive display, please visit the company’s website.
Image credit: Lenovo / Invisionary Media / Intel
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Sam is the Founder and Managing Editor of Auganix, where he has spent years immersed in the XR ecosystem, tracking its evolution from early prototypes to the technologies shaping the future of human experience. While primarily covering the latest AR and VR news, his interests extend to the wider world of human augmentation, from AI and robotics to haptics, wearables, and brain–computer interfaces.