What’s the story?
Odders Lab has secured funding from CaixaBank’s DayOne and Axon Partners to expand its offering for AR and smart glasses.
Why it matters
The investment supports Odders Lab’s move beyond VR as it aims to advance AR fitness and wearable tech experiences.
Who it’s for & impact
Odders Lab’s AR focus could signal new opportunities for fitness, productivity, and entertainment users.
October 9, 2025 – Odders Lab, a developer of XR fitness and immersive technology solutions, has announced this week that it has secured strategic investment from CaixaBank’s DayOne and Axon Partners Group to support its entry into the augmented reality (AR) and smart glasses sector.
The company stated that it plans to leverage the new funding to expand beyond virtual reality (VR) and develop AR fitness experiences and applications for smart glasses, targeting sectors such as entertainment, fitness, and productivity.
Having previously released products across major XR platforms, including Meta Quest, PlayStation VR2, SteamVR, and PICO, Odders Lab stated that it is preparing launches for Apple Vision Pro and Google’s XR ecosystem.
Founded in 2019, Odders Lab has established a track record in virtual and mixed reality, collaborating with technology companies such as Meta, ByteDance, and Google, which the company noted will enable it to develop solutions aligned with recent trends in wearable technology, such as Meta’s new Ray-Ban Display smart glasses.
The studio’s portfolio includes innovations in hand tracking and mixed reality gameplay, as well as the development of Les Mills XR BODYCOMBAT, which has sold over one million units and recorded more than seven million workouts globally, according to the company.
Commenting on the investment announcement, Ana Molina, CEO of Odders Lab, said: “We were pioneers in the XR fitness industry, and now we are committed to smart glasses and augmented reality, technologies that will define the future. With the backing of DayOne by CaixaBank and Axon Partners Group, we are moving forward steadily to become a key player in the industry.”
Odders Lab did not disclose the funding amount in its announcement. For more information on the company and its virtual, mixed, and augmented reality solutions, click here.
Image / video credit: Odders Lab
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.